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WinField United

Reenvisioning the clich├ęd category of agriculture with graphic honesty and wit.

Agency: Colle McVoy
Client: Land O'Lakes
Campaign, Video, Print, Social

Silver pin at Ad Fed MN's The Show

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I implemented and nuanced the recently established campaign look + feel across a wide range of media and projects.

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This T shirt remains one of my proudest achievements in design.

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The disruptive campaign style demanded disruptive content and executions to match.

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Credits
Creative Directors: Mark Andersen, Sam Soulek, Adam St. John

Senior Designer: Jacob Boie
Copywriters: Alejandro Estrada, Lee Hanson, Andrew Siegel
Editors/Animators: Jon Cruikshank, Justin Tholl, Cody Weigel
Typefaces: Sans Thirteen Black, Akzidenz Grotesk