Reinventing a clichéd category with graphic honesty + wit, and without farmers running their hands through fields of grain in slow-mo.
Campaign, Video, Print, Social
Silver pin at Ad Fed MN's The Show
As the main designer and art director on WinField United, I implemented and nuanced the established Honest Ag campaign style across a wide range of media and projects.
This T shirt remains one of my proudest achievements in design.
The disruptive campaign style demanded disruptive content and executions to match.
Made at Colle McVoy for WinField United / Land O'Lakes.
Creative Directors: Mark Andersen, Sam Soulek, Adam St. John
Senior Designer: Jacob Boie
Copywriters: Alejandro Estrada, Lee Hanson, Andrew Siegel
Editors/Animators: Jon Cruikshank, Justin Tholl, Cody Weigel