WinField United

Work

Campaign, Video, Print, Social

Team

Made at Colle McVoy with Mark Andersen, Jacob Boie, Sam Soulek, and Adam St. John, creative/design directors; Alejandro Estrada, Lee Hanson, and Andrew Siegel, copywriters; Jon Cruikshank, Justin Tholl, and Cody Weigel, video/motion

Brief

WinField United, an arm of Land O'Lakes Inc., provides farmers with seeds, data, and insights to grow their business. In a landscape dominated by platitudes, they needed a campaign that cut through the noise.

Solution

Honest Ag is a campaign re-envisioning a clichéd category with graphic honesty and wit. The disruptive campaign style demanded disruptive content and executions to match—I implemented and nuanced the recently established campaign look and feel across a wide range of media and projects.