WinField United Honest Ag is a campaign re-envisioning the clichéd category of agriculture with graphic honesty and wit.

Agency
Colle McVoy

Client
Land O'Lakes

Work
Campaign, Video, Print, Social

I implemented and nuanced the recently established campaign look and feel across a wide range of media and projects.

This T shirt remains one of my proudest achievements in design.

The disruptive campaign style demanded disruptive content and executions to match.

Creative Direction
Mark Andersen, Sam Soulek, Adam St. John, Jacob Boie

Copywriting
Alejandro Estrada, Lee Hanson, Andrew Siegel

Video/Motion/Editing
Jon Cruikshank, Justin Tholl, Cody Weigel

Typography
Sans Thirteen Black, Akzidenz Grotesk