WinField United Honest Ag is a campaign re-envisioning the clichéd category of agriculture with graphic honesty and wit.

Agency: Colle McVoy
Client: Land O'Lakes
Campaign, Video, Print, Social
Silver pin at Ad Fed MN’s The Show

I implemented and nuanced the recently established campaign look and feel across a wide range of media and projects.

This T shirt remains one of my proudest achievements in design.

The disruptive campaign style demanded disruptive content and executions to match.

Credits
Creative Directors: Mark Andersen, Sam Soulek, Adam St. John
Senior Designer: Jacob Boie
Copywriters: Alejandro Estrada, Lee Hanson, Andrew Siegel
Editors/Animators: Jon Cruikshank, Justin Tholl, Cody Weigel
Typefaces: Sans Thirteen Black, Akzidenz Grotesk