Designing a distinctive exhibition identity that can take a back seat to the work.
Naming, Identity, Print, Motion
For my graduating class' senior show at the University of Minnesota, I designed an identity system and directed its implementation across our showcase website, promotional materials, and exhibition design.
The concept was derived from modular movement — like our cohort of freshly minted designers, the identity is always in motion and evolving to meet its conditions.
The system can be expressive and dynamic in its messaging, but scales down to a more neutral form when used in a supporting role to students' work.
Made & directed as student work at the University of Minnesota.