Line

SHIFT: Senior Design Show

Designing a distinctive exhibition identity that can take a back seat to the work.

University of Minnesota Student Work
Format: Naming, Identity, Print, Motion

837c7935-02b2-4761-9281-7799faed0769_rw_1920
c5ab047d-807a-4946-85cc-8e82ba13d239_rw_1920
8b8c40b0-08a8-43f5-ab05-95ac23f4fc2d_rw_1920
164710c6-e8f0-4314-aa0e-f8f5b6d1011a_rw_1920
759eb06a-95ce-47dd-a683-a5a04d31a50f_rw_1920

For my graduating class' senior show at the University of Minnesota, I designed an identity system and directed its implementation across our showcase website, promotional materials, and exhibition design.

5d50a992-6e84-4a05-be8f-b34ce1aa3b2e_rw_1920
73ce91ab-0f37-49b7-b55b-3579a3fe6bbd_rw_1920

The concept was derived from modular movement — like our cohort of freshly minted designers, the identity is always in motion and evolving to meet its conditions.

e2752c34-152c-4d09-8720-f394fb6ca5b3_rw_1920

The system can be expressive and dynamic in its messaging, but scales down to a more neutral form when used in a supporting role to students' work.

hanging-banner
enamel-pin

Credits
Instructors: Karl Engebretson, Sauman Chu
Typeface: Space Mono by Colophon