High schoolers are questioning everything — but not four-year college. We built a campaign to get them to question the status quo and do what's right for them.
Agency: Colle McVoy
Client: ECMC Education
Format: Identity, Campaign, Social
The campaign identity utilizes stark typography and color to add a gravitas and set it apart from similar, more overly positive campaigns.
Creative Director: John Neerland
Designer/Art Director: Hans Slade
Copywriter: Teddy Solberg
Animator/Editor: John Cruikshank
Typeface: Neue Haas Grotesk by Christian Schwartz