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Question the Quo

High schoolers are questioning everything — but not four-year college. We built a campaign to get them to question the status quo and do what's right for them.

Agency: Colle McVoy
Client: ECMC Education
Format: Identity, Campaign, Social

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The campaign identity utilizes stark typography and color to add a gravitas and set it apart from similar, more overly positive campaigns.

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Credits
Creative Director: John Neerland

Designer/Art Director: Hans Slade
Copywriter: Teddy Solberg
Animator/Editor: John Cruikshank
Typeface: Neue Haas Grotesk by Christian Schwartz