Gleaner Combines
Redefining a brand and its category.

Gleaner Combines have a rich history and utilize top-tier engineering, but are often overlooked by younger farmers.

It’s Gotta Be Gleaner is a campaign capturing the enigmatic spirit of a longstanding combine brand; reflecting on the brand’s heritage while giving it confidence for the future.

Identity, campaign, print, and video made at Colle McVoy with Jon Cruikshank, editor; John Neerland, creative director; Teddy Solberg, copywriter.