Gleaner Combines

Work

Identity, Campaign, Print, Video

Team

Made at Colle McVoy with Jon Cruikshank, editor; John Neerland, creative director; Teddy Solberg, copywriter

Brief

Gleaner combines have a rich history and utilize top-tier engineering, but are often overlooked by younger farmers.

Solution

It’s Gotta Be Gleaner is a campaign capturing the enigmatic spirit of a longstanding combine brand; reflecting on the brand’s heritage while giving it confidence for the future.