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Denver Art Museum

Print, Identity, Digital, Wayfinding, Environmental

Agency
Internal

Team
Jenn Goodrich (CD)
Tasso Stathopolus (CD)

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Map & Guides

An expanded and reimagined campus required an overhaul of its map and guides. Visitors needed to have a clear sense of the museum’s structure and then branch out with supplementary guides.

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The pieces were designed to have the same footprint, making them easy to distribute and hold on to, but expand in different ways depending on their content. We focused on a handful of guides for the reopening, but the visual system was built for eventual expansion.

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Signage & Wayfinding

Informed by the redesigned map, a new, often bilingual visual system was applied to printed materials, digital signs, and elevator graphics, unified across both buildings.

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Exhibition Branding & Campaigns

Working closely with curators and exhibition designers, I crafted a variety of exhibition logos and campaigns.

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Exhibition Graphics

We also created and formatted graphics, labels, and titles for the debut fashion & textile exhibition, Suited: Empowered Feminine Fashion.

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