Print, Identity, Digital, Wayfinding, Environmental
Jenn Goodrich (CD)
Tasso Stathopolus (CD)
An expanded and reimagined campus required an overhaul of its map and guides. Visitors needed to have a clear sense of the museum’s structure and then branch out with supplementary guides.
The pieces were designed to have the same footprint, making them easy to distribute and hold on to, but expand in different ways depending on their content. We focused on a handful of guides for the reopening, but the visual system was built for eventual expansion.
Informed by the redesigned map, a new, often bilingual visual system was applied to printed materials, digital signs, and elevator graphics, unified across both buildings.
Working closely with curators and exhibition designers, I crafted a variety of exhibition logos and campaigns.
We also created and formatted graphics, labels, and titles for the debut fashion & textile exhibition, Suited: Empowered Feminine Fashion.