Denver Art Museum
Building a world where art sparks creativity and connects communities.

One of the largest art museums between Chicago and the West Coast, the museum’s global collections also reflect work by artists from the Rocky Mountain region and provide invaluable ways for its community to learn about the world.

Print, identity, digital, wayfinding, and environmental made with Jenn Goodrich and Tasso Stathopolus, creative direction. Additional credit goes to McGinty Co. and Sort Studio, exhibition design/graphics; James Florio, photography; and many, many more

Map & Guides

The newly expanded and reimagined campus required an overhaul of its map and guides. Visitors needed to have a clear sense of the museum’s structure and then branch out with supplementary guides. The pieces were designed to have the same footprint, making them easy to distribute and hold on to, but expand in different ways.

Map-Mockup-OR
ARCH-Mockup
ALL-Mockup
006-Accordion-fold-CH

Signage & Wayfinding

Informed by the redesigned map, a new, bilingual visual system was applied to printed materials, digital signs, and elevator graphics—unified throughout the campus.

DAM_Martin-Building_First-2020_16
DigitalSigns-RotationAnimation
2021-10-25_GrandOpening_HighlightsEdit_79

Exhibition Branding & Campaigns

Working closely with curators and exhibition designers, I crafted a variety of exhibition logos that were implemented and expanded in campaigns and exhibition graphics.

SSLF-R4-InUse
SSLF-R4-InUse
MWMV2200-Logo-Final
88_urban_poster_mockup
Lange
42f284ad71_arbus-1200
Untitled-1-1
GO2200-Logo-Final-SQ
Martin-Plaza-Banners

Exhibition Graphics

We also created and formatted graphics, archival photos, labels, and titles for the debut fashion & textile exhibition, Suited: Empowered Feminine Fashion.

Denver-Art-Museum_FIRST-FINALS_High-Res_07
21
SectionText-Animation