Print, Digital, Wayfinding, Environmental
An expanded campus required an overhaul of the musem's map and guides. Visitors needed to have a clear sense of the museum structure—literally!—and then branch out with supplementary guides.
The museum map and guides were designed to have the same footprint, making them easy to distribute and hold on to, but expand in different ways depending on their content. We focused on a handful of guides for the reopening, but the visual system was built for eventual expansion.
Informed by the redesigned map, a new, often bilingual visual system was applied to printed materials, digital signs, and interior elevator graphics, all across both buildings.
We also created and formatted graphics, labels, and titles for the debut fashion & textile exhibition—Suited: Empowered Feminine Fashion.
Jenn Goodrich, Tasso Stathopolus
FF Mark, ITC Avant Garde