Realigning an underlooked category for future growth.
Agency: Colle McVoy
Client: Cub Cadet
Format: Campaign, Print, Social
Launching the project at the onset of COVID-19, we needed a way to build a campaign not only without new production, but with few up-to-date assets. Our solution was to express the new manifesto of "Engineered for Extreme" by using a system of refined environmental shots, stylized crops of product renders, and moody stock photography.
The visual system was extended to dealer materials like billboards, newspapers, and circulars that could be easily customized.
Creative Directors: John Neerland, Matthew Ulstad
Designer: Hans Slade
Copywriter: Teddy Solberg
Typefaces: Stratum by Process Type, Aaux by T-26