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Cub Cadet Snow Campaign realigns an underlooked category for growth with a distinctly refined look.

Agency: Colle McVoy
Client: Cub Cadet
Format: Campaign, Print, Social

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Launching the project at the onset of the COVID-19 pandemic, we needed to build a campaign not only without new production, but with few up-to-date assets. Our solution was to express the new manifesto of “Engineered for Extreme” by using a system of refined environmental shots, stylized crops of product renders, and moody stock photography.

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The visual system was extended to dealer materials like billboards, newspapers, and circulars that could be easily customized.

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Credits
Creative Directors: John Neerland, Matthew Ulstad

Designer: Hans Slade
Copywriter: Teddy Solberg
Typefaces: Stratum by Process Type, Aaux by T-26

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