Cub Cadet Snow Campaign realigns an underlooked category for growth with a distinctly refined look.

Agency
Colle McVoy

Client
Cub Cadet

Work
Campaign, Print, Social

Team
John Neerland, Matthew Ulstad, Teddy Solberg

Launching the project at the onset of the COVID-19 pandemic, we needed to build a campaign not only without new production, but with few up-to-date assets. Our solution was to express the new manifesto of “Engineered for Extreme” by using a system of refined environmental shots, stylized crops of product renders, and moody stock photography.

The visual system was extended to dealer materials like billboards, newspapers, and circulars that could be easily customized.