Enabling customized and functional agricultural solutions.
Agency: Colle McVoy
Client: Land O'Lakes
The 2020 Croplan Seed Guide bridged a digital and physical product. Farmers and retailers used an online tool to create their own custom Seed Guide — depending on their location, crops, and experience — and then recieved a custom piece that could be printed at home or through a vendor.
The interior pages were designed to be easily printed on standard printers and paper, so the typography, color, and layout had to be feasible with the worst possible output (a grayscale inkjet on flimsy paper) while still looking sharp in the professionally-printed versions.
We designed a durable folder that could hold a wide range of printed pages as well as display key information at a glance. These folders and custom Seed Guides were distributed by Croplan retailers.
Creative Director: Sam Soulek
Designer: Hans Slade
Copywriter: Alejandro Estrada
Technical Writer: Carol Estocko
Typefaces: Sans Thirteen Black, Akzidenz Grotesk