Showcasing convenience store products by elevating the mundane to the luxury.
Agency: Colle McVoy
Client: CHS, Inc.
Format: Social, Content, Video
We put together a ridiculously simple setup that allowed for efficient shooting as well as easy camera tricks. The shots were paired with over the top voiceover for tongue-in-cheek spotlights on Cenex food.
Creative Director: Dustin Black
Art Direction + Title Design: Hans Slade, Lydia Choi
Copywriter: Andy Graca
Editor: Cody Weigel