Aluminaire House
Making modernism new again.

Designed by A. Lawrence Kocher and Albert Frey in 1931, Aluminaire House ↗ is an iconic masterpiece of modernist design.

Newly permanently installed on the campus of the Palm Springs Art Museum, the building needed its own identity—inspired by Frey’s sensibilities and desert muses, and pointing towards the bright future he envisioned the house to be a part of.

I crafted a wordmark from a revival of a typeface created the same year as the house. The stencil treatment and strong line work elements illustrated a modernist architectual influence, which were softened by a bright yellow (Frey’s favorite) and playful merchandise.

Read more about the house on the Los Angeles Times ↗ and The Architect’s Newspaper ↗

Logo, identity, signage, merchandise, and print collateral made at EBD with Ellen Bruss and Ken Garcia, creative/design directors.

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