Work
Logo, Identity
Brief
AirGo Radio is a podcast and media hub in Chicago reshaping the culture of the city and beyond. At a key moment for growth, they needed a forward-facing brand with echoes of the history inspiring them.
Solution
The dialectic of AirGo’s content inspired an abstract mark, while the wordmark references “on-air” iconography. The simple contrast of dot and angle expands to the broader system, also influenced by midcentury media such as Avant Garde magazine and PBS television.
Work
Logo, Identity
Brief
Respair is a movement media hub, born from AirGo’s founders, publishing audio and video content while providing resources to its community to do the same.
Solution
Utilizing the equity created by the AirGo rebrand, key elements of the brand system were recontextualized for Respair. New pieces added depth and expressed Respair’s more editorial sensibility, reflecting its aspirations to serve as a hub for movement organizations.