Line

AirGo Radio
Invoking the history of broadcast to inform its future.

AirGo Radio is a podcast and media hub in Chicago reshaping the culture of the city and beyond. At a key moment for growth, they needed a future-facing brand with echoes of the history inspiring them.

The dialectic of AirGo’s content inspired an abstract mark, while the wordmark references “on-air” iconography. The simple contrast of dot and angle expands to the broader system, also influenced by midcentury media such as Avant Garde magazine and PBS television.

Logo and identity designed independently.

AirGo-Logo-Final
03
AirGo-Logo-Primary
AirGo-Logo-Final-Black
AirGo-Social-R210
AirGo-Layouts-R2
AirGo-Guidlines
Standing-Lightbox-02-Standard-Mockup
AirGo-Layouts-R25
AirGo-ColorPalette
AirGo-Social-R26
AirGo-PodcastPhone
AirGo-Layouts-R212
AirGo-Layouts-R24
Line-2x

Respair Production & Media

Respair is a movement media hub, born from AirGo’s founders, publishing audio and video content while providing resources to its community to do the same.

Utilizing the equity created by the AirGo rebrand, key elements of the brand system were recontextualized. New pieces added depth and expressed Respair’s more editorial sensibility, illustrating its aspirations to serve as a hub for movement organizations.

Logo and identity designed independently.

2023_04_Respair_BrandIdentity_LogoAnimation
Respair_BrandIdentity_Lockup_H_White
An image with the text
2023_04_Respair_BrandIdentity_Logos_ƒ
2023_04_Respair_BrandIdentity_R3V1
philip-martin-5aGUyCW_PJw-unsplash_Test
Respair_ImageTreatment_Test4
2023_04_Respair_BrandIdentity_R3V2
Line